Digital Business Strategy

Instructor(s):Dr Vassilios Peristeras
Teaching Hours and Credit Allocation: 30 Hours, 6 Credits
Course Assessment: Exam & Coursework

 

Aims

The course provides students with the ability to analyze the drivers of competitive strategy and apply strategic management principles across a range of organization types. Additionally, the course presents frameworks for identifying the challenges of various competitive environments and discusses useful analytical approaches applied in widely different strategic problems. Students understand how to build a strategically responsive e-Business organization by tuning systems, structures and people to strategy, and how to effectively manage the process of strategizing.

 

Learning Outcomes

On completing the course students will:

  • Demonstrate an understanding of the principles of strategic management
  • Analyze the global business environment and critically discuss its impact on contemporary strategic thinking
  • Prepare and deliver senior management reports and presentations
  • Justify and promote strategic initiatives, such as adopting a new technology and contribute to strategic technical decisions
  • Define and quantify the benefits, costs, risks and time-scales associated with new strategic initiatives
  • Demonstrate an array of skills and techniques for evaluating emerging technologies in enterprise and e-Business applications
  • Understand the key issues and frameworks that e-Business practitioners need to grapple with

 

Content

  • The global business environment and the strategic context
  • Business strategy and strategic management
  • Strategy selection and formulation
  • Corporate objectives, organizational analysis and environment scanning
  • Strategic analysis: Internal and external analysis
  • Financial and non-financial comparative measurement, PEST and market scanning
  • Strategic planning: Optimization, co-ordination and negotiation approaches
  • Appropriate tools and techniques: SWOT, TOWS, scenario planning, portfolio planning, value chain analysis and crafting strategy
  • Managing and planning the transition to e-Business
  • Emergent e-Business models

 

Reading

Campbell, D., Edgar, D., & Stonehouse, G. Business Strategy: An Introduction, 3rd Edition. Palgrave Macmillan, 2011.

Combe, C. Introduction to e-Business: Management and Strategy, Butterworth-Heinemann, 2006.

Jelassi, T., & Enders, A. Strategies for e-Business: Concepts and Cases, 2nd Edition. FT/Prentice Hall/Pearson Education, 2008.

Johnson, G., Scholes, K., & Whittingtoon, R. Exploring Corporate Strategy, 8th Edition. FT/Prentice Hall, 2008.