Digital Entrepreneurship: Developing and Financing an e-Business

Teaching Hours and Credit Allocation:

30 Hours, 6 Credits

Course Assessment:

Exam & Coursework

Aims

The course aims at introducing the student to the reality of the entrepreneur and the central issues related to the preparation of an e-business entrepreneurial project. The focus is on the entrepreneurial process, from recognizing opportunities and generating ideas, through the enterprise formation and financing, to the international expansion of a new venture. Methods for assessing a business and for developing financial statements are discussed. Students will also be equipped with the required skill set for developing a business plan.

Learning Outcomes

Having successfully completed the course, students will:

• Learn the basic principles of entrepreneurship and innovation

• Learn to recognize business ideas and evaluate business opportunities

• Learn how to build a team around the opportunity

• Learn how to assess and gain control of the required resources (e.g. financial)

• Have an overview of the major strategic and operational issues that typically confront young growing businesses

• Become acquainted with writing a business plan

• Learn through examples of successful and unsuccessful enterprises and case studies from high-technology ventures

• Exit strategies

Content

• Introduction to digital entrepreneurship and innovation

• Opportunity exploration and exploitation

• Methodologies for analysing, specifying, designing and launching digital businesses

• Disciplined Entrepreneurship

• Creativity and entrepreneurial problem solving

• Business Plan

• Financing an e-business

• Exit strategies

Reading

Baron, R., & Shane, S. (2007). Entrepreneurship: A process perspective. Cengage Learning. Chicago.

Tidd, J., & Bessant, J (2005). Managing Innovation: Integrating Technological, Market and Organisational Change, John Wiley & Sons Ltd.

Barringer, B. R., & Ireland, D. Entrepreneurship: Successfully Launching New Ventures, 4th Ed., Pearson Education, 2012.

Mariotti, S., & Glackin, C. Entrepreneurship: Starting and Operating a Small Business, 2nd Ed., Prentice Hall, 2010.

Spinelli, S., & Adams, R. New Venture Creation: Entrepreneurship for the 21st Century, 9th Ed., McGraw-Hill, 2012.

Chaffey, D. e-Business and e-Commerce Management, 5th Edition. FT Prentice Hall, 2011.

Baron, R., & Shane, S. (2007). Entrepreneurship: A process perspective. Cengage Learning. Chicago.

Tidd, J., & Bessant, J (2005). Managing Innovation: Integrating Technological, Market and Organisational Change, John Wiley & Sons Ltd.

Aulet, B. (2013). Disciplined entrepreneurship: 24 steps to a successful startup. John Wiley & Sons.