{"id":6661,"date":"2022-05-19T14:21:54","date_gmt":"2022-05-19T11:21:54","guid":{"rendered":"https:\/\/www.ihu.gr\/ucips\/?page_id=6661"},"modified":"2022-05-19T14:55:03","modified_gmt":"2022-05-19T11:55:03","slug":"management-and-marketing-strategies","status":"publish","type":"page","link":"https:\/\/www.ihu.gr\/ucips\/course-information\/management-and-marketing-strategies","title":{"rendered":"Management and Marketing Strategies"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"24\" data-lineheight=\"33.6px\">Management and Marketing Strategies<\/h3>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p>Bioeconomy is increasingly responsive to customer behaviors, due to the ethical and safety issues arising from some biotechnological applications. Understanding how customers perceive your brand messaging and marketing is one of the most important aspects to understanding consumer behavior. This course will explore the development of programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities focusing on particular biotechnological products and services. Through the study of cases and modern examples, students will apply the theoretical concepts that are being discussed, to real examples from the field of Bioeconomy.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":3322,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6661","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/6661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/comments?post=6661"}],"version-history":[{"count":3,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/6661\/revisions"}],"predecessor-version":[{"id":6698,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/6661\/revisions\/6698"}],"up":[{"embeddable":true,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/3322"}],"wp:attachment":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/media?parent=6661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}