{"id":5032,"date":"2021-08-23T16:18:37","date_gmt":"2021-08-23T13:18:37","guid":{"rendered":"https:\/\/www.ihu.gr\/ucips\/marketing-analysis-and-brand-research-strategy"},"modified":"2022-07-27T12:26:32","modified_gmt":"2022-07-27T09:26:32","slug":"marketing-analysis-and-brand-research","status":"publish","type":"page","link":"https:\/\/www.ihu.gr\/ucips\/course-information\/marketing-analysis-and-brand-research","title":{"rendered":"Marketing Analysis and Brand Research"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"24\" data-lineheight=\"33.6px\">Marketing Analysis and Brand Research<\/h3>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>The objective of this module is to provide students with the background on industrial products\u2019 marketing and branding. More specifically, students will study in depth issues such as the determination of products that may be of interest to consumers, branding and marketing communication policies, relationship marketing, business strategies and business development. Attention will be directed towards the satisfaction of customers\u2019 needs. To that end, buying behavioural processes will be examined, both as regards business-to-consumer (B2C) and business-to-business (B2B) buying behaviour.<\/p>\n<p>Key issues that students will look at include:<\/p>\n<ul>\n<li>Motivating the buyer<\/li>\n<li>Concrete User Loyalty<\/li>\n<li>Delivering a product message clearly<\/li>\n<li>Confirming credibility<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":3322,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5032","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/5032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/comments?post=5032"}],"version-history":[{"count":2,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/5032\/revisions"}],"predecessor-version":[{"id":7159,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/5032\/revisions\/7159"}],"up":[{"embeddable":true,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/3322"}],"wp:attachment":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/media?parent=5032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}