{"id":1590,"date":"2020-07-26T17:12:09","date_gmt":"2020-07-26T14:12:09","guid":{"rendered":"https:\/\/www.ihu.gr\/ucips\/?page_id=1590"},"modified":"2023-10-16T22:52:51","modified_gmt":"2023-10-16T19:52:51","slug":"ebusiness","status":"publish","type":"page","link":"https:\/\/www.ihu.gr\/ucips\/postgraduate-programmes\/ebusiness","title":{"rendered":"MSc in e-Business and Digital Marketing"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\">\r\n    <div class=\"ucips-topcontent\">\r\n      <a target=\"_blank\" href=\"\/ucips\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/internationalization\/logo-espa-internationalization.jpg\"><img decoding=\"async\" src=\"\/ucips\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/internationalization\/logo-espa-internationalization.jpg\"><\/a>\r\n    <\/div>\r\n    \n<\/div><div class=\"fusion-tabs fusion-tabs-1 clean vertical-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#faf9f8;--awb-background-color:#ffffff;--awb-border-color:#ede8e8;--awb-active-border-color:#1e3d61;\"><div class=\"nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8c8c3a91d4632d0506a\" aria-selected=\"true\" tabindex=\"0\" id=\"fusion-tab-8c8c3a91d4632d0506a\" href=\"#tab-8c8c3a91d4632d0506a\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-info-circle fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Overview<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-50ef6d30e8fb5cd1d7b\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-50ef6d30e8fb5cd1d7b\" href=\"#tab-50ef6d30e8fb5cd1d7b\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-user-check fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Who can apply<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-0b67dcb552bf3686fc8\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-0b67dcb552bf3686fc8\" href=\"#tab-0b67dcb552bf3686fc8\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-book fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Course content<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5cd8268f75b49da9be2\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-5cd8268f75b49da9be2\" href=\"#tab-5cd8268f75b49da9be2\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-calendar-check fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Duration of studies<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-09990d74e4628cc63be\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-09990d74e4628cc63be\" href=\"#tab-09990d74e4628cc63be\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-users fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Academic Faculty<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-7119125dc880488e820\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-7119125dc880488e820\" href=\"#tab-7119125dc880488e820\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-receipt fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Fees &amp; Financing<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-29522fd29e8bc138dab\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-29522fd29e8bc138dab\" href=\"#tab-29522fd29e8bc138dab\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-file-alt fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Admissions<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-61d862f7add8147e8d0\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-61d862f7add8147e8d0\" href=\"#tab-61d862f7add8147e8d0\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-id-card fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Career<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-3d4829717471f790832\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-3d4829717471f790832\" href=\"#tab-3d4829717471f790832\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-map-marker-alt fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Location<\/h4><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-7dc8938d1741eddb16b\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-7dc8938d1741eddb16b\" href=\"#tab-7dc8938d1741eddb16b\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-phone fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Contact<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-8c8c3a91d4632d0506a\" aria-selected=\"true\" tabindex=\"0\" id=\"mobile-fusion-tab-8c8c3a91d4632d0506a\" href=\"#tab-8c8c3a91d4632d0506a\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-info-circle fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Overview<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-8c8c3a91d4632d0506a\" id=\"tab-8c8c3a91d4632d0506a\">\r\n<h2>Overview<\/h2>\r\n\r\n    <div class=\"postgrad-main\">\r\n   The MSc in e-Business and Digital Marketing Programme is being offered by the School of Science &amp; Technology of the University Center of International Programmes of Studies of the International Hellenic University.<\/p>\r\n<p>The programme aims to provide graduate level studies and its objective is e-Business. It is targeted at graduates who wish to acquire expertise in digital technologies and e-business and digital marketing. Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This postgraduate course aims at providing balanced and well-designed training in the principles of Information Technology (software and telecommunications) applied to e-Business and Marketing practices, as well as the essential managerial and financing skills needed to start-up and successfully run an e-Business.<\/p>\r\n<p>The 18-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy.<\/p>\r\n<p>The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business\/e-Commerce applications and the underlying technologies:<\/p>\r\n<ul>\r\n<li>Project management, leadership and team working<\/li>\r\n<li>Management and marketing<\/li>\r\n<li>Entrepreneurial skills and knowledge needed to develop start-up businesses<\/li>\r\n<li>Key skills on strategic decisions, regarding innovation and technology management,<\/li>\r\n<li>Essential communication skills<\/li>\r\n<li>Exercise practice-oriented teaching based on case studies and real-world examples<\/li>\r\n<li>Skills related to data analysis and evaluation<\/li>\r\n<li>Planning and time management<\/li>\r\n<\/ul>\r\n<p>The MSc in e-Business and Digital Marketing programme promotes learning and teaching characterised by a diversity of resources and teaching styles and techniques, which recognise that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students&#8217; capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields.<\/p>\r\n<p>This programme is designed for University graduates of Telecommunications, Informatics\/Computer Science, and Electrical Engineering but also of Natural Sciences and Economic and Business Departments, with a background in ICT and a strong motivation to pursue a career in e-Business and Digital Marketing related domains. The courses of the programme are taught exclusively in English. The academic staff comes from Universities in Greece and abroad.<\/p>\r\n<p>Official Government Gazette:<\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.ihu.gr\/ucips\/wp-content\/uploads\/sites\/4\/2022\/03\/\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc-\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af\u03bd-\u03ba\u03b1\u03b9-\u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba_Msc-in-E-Business-and-Digital-Marketing_T\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7-\u039a\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd-\u03a0M\u03a3_2022.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Regulation PDF (in Greek)<\/a><\/li>\r\n<li><a href=\"https:\/\/www.ihu.gr\/ucips\/wp-content\/uploads\/sites\/4\/2023\/07\/Quality-Assurance-Policy-1.pdf\">Quality Assurance Policy PDF (in Greek)<\/a><\/li>\r\n<\/ul>\r\n\r\n    <\/div>\r\n  \r\n    <div class=\"postgraduate-infosection\">\r\n    <div class=\"postgraduate-infobox\">\r\n    <div class=\"postgraduate-infobox-title\">\r\n    <div class=\"postgraduate-infobox-title-container-1\">Key facts <\/div>\r\n    <div class=\"postgraduate-infobox-title-container-2\"><img decoding=\"async\" alt=\"Info icon\" src=\"\/wp-content\/themes\/Avada-Child-Theme\/template-images\/metaptychiaka\/info.jpg\" \/><\/div>\r\n    <\/div>\r\n    <div class=\"postgraduate-infobox-container\">\r\n  \r\n<p><strong>Start date:<\/strong> October 2023<\/p>\r\n<p><strong>Application deadline extension:<\/strong> <strong>30 September 2023<\/strong>\u00a0\u00a0or until places are filled<\/p>\r\n<p><strong>Campus:<\/strong> Thermi, Thessaloniki \r\n    <div id=\"postgraduate-infobox-more\">\r\n  \r\n<p><strong>Duration\/Mode:<\/strong> 18 months (full-time) or 30 months (part-time)\/(available also in distance learning mode)\/weekdays evenings<\/p>\r\n<p><strong>Taught language:<\/strong> English<\/p>\r\n<p><strong>Entry requirements: <\/strong>An undergraduate degree from an accredited University<\/p>\r\n<p><strong>Language requirements: <\/strong>English language knowledge documented with a relevant certificate, corresponding at least to the State Certificate of Language Learning Level B2 or other certificate proving good knowledge of English. Holders of an undergraduate or postgraduate degree at a Foreign University in English are exempt from this obligation.<\/p>\r\n<p><strong>Fees: <\/strong>3,700\u20ac (total)<\/p>\r\n<p><strong>How to apply:<\/strong> Programme announcement- 2<sup>nd<\/sup> Phase of Admission of Graduate Students (<a href=\"https:\/\/www.ihu.gr\/ucips\/wp-content\/uploads\/sites\/4\/2023\/06\/2nd-Phase_\u03a0\u03c1\u03bf\u03ba\u03ae\u03c1\u03c5\u03be\u03b7-\u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2-\u03bc\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03ce\u03bd-\u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ce\u03bd_2023-2024-e-Business-En.pdf\" target=\"_blank\" rel=\"noopener\">en<\/a>+<a href=\"https:\/\/www.ihu.gr\/ucips\/wp-content\/uploads\/sites\/4\/2023\/06\/2\u03b7-\u03c6\u03ac\u03c3\u03b7_\u03a0\u03c1\u03bf\u03ba\u03ae\u03c1\u03c5\u03be\u03b7-\u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2-\u03bc\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03ce\u03bd-\u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ce\u03bd_2023-2024-e-Business-Gr.pdf\" target=\"_blank\" rel=\"noopener\">gr<\/a>)\u00a0\r\n    <\/div>\r\n    <div id=\"postgraduate-infobox-read-more\"><img decoding=\"async\" alt=\"Arrow bottom\" src=\"\/wp-content\/themes\/Avada-Child-Theme\/template-images\/metaptychiaka\/arrowbottom.png\" \/><\/div>\r\n    <div id=\"postgraduate-infobox-read-less\"><img decoding=\"async\" alt=\"Arrow bottom reverse\" src=\"\/wp-content\/themes\/Avada-Child-Theme\/template-images\/metaptychiaka\/arrowbottomreverse.png\" \/><\/div>\r\n    <\/div>\r\n    <\/div>\r\n  \r\n    <\/div>\r\n   <\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-50ef6d30e8fb5cd1d7b\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-50ef6d30e8fb5cd1d7b\" href=\"#tab-50ef6d30e8fb5cd1d7b\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-user-check fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Who can apply<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-50ef6d30e8fb5cd1d7b\" id=\"tab-50ef6d30e8fb5cd1d7b\">\r\n<h2>Who can apply<\/h2>\r\n<p>To be considered for the programme, candidates are required to have:<\/p>\r\n<ul>\r\n<li>an undergraduate University degree in Engineering, Science, Informatics, Economics &amp; Business Administration as well as from Technological Educational Institutes in related subject areas, in Greece or equivalent institutions from abroad (interested parties that expect to complete their first cycle studies in September may submit an application with their academic transcript so far)<\/li>\r\n<li>\r\n<p>English language knowledge documented with a relevant certificate, corresponding at least to the State Certificate of Language Learning Level B2 or other certificate proving good knowledge of English. Holders of an undergraduate or postgraduate degree at a Foreign University in English are exempt from this obligation.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-0b67dcb552bf3686fc8\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-0b67dcb552bf3686fc8\" href=\"#tab-0b67dcb552bf3686fc8\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-book fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Course content<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-0b67dcb552bf3686fc8\" id=\"tab-0b67dcb552bf3686fc8\">\r\n<h2>Course content<\/h2>\r\n<h3><u>The core courses<\/u><\/h3>\r\n<p><strong><em>1<sup>st<\/sup>\u00a0Term Core Courses<\/em><\/strong><\/p>\r\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:0px;--awb-icon-size:25px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#ffffff;--awb-border-color:#e7e4e2;--awb-background-color:#ffffff;--awb-divider-color:#e7e4e2;--awb-divider-hover-color:#e7e4e2;--awb-icon-color:#0266e0;--awb-title-color:#007193;--awb-content-color:#1c3f65;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#9e9e9e;--awb-title-font-family:&quot;Roboto&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:15px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-1590-1\"><div class=\"fusion-panel panel-default panel-a6b6dea05fa33d142 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_a6b6dea05fa33d142\"><a aria-expanded=\"false\" aria-controls=\"a6b6dea05fa33d142\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-1\" data-target=\"#a6b6dea05fa33d142\" href=\"#a6b6dea05fa33d142\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">ICT Management<\/span><\/a><\/h4><\/div><div id=\"a6b6dea05fa33d142\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a6b6dea05fa33d142\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Instructor(s):<\/td><td>Prof. V. Peristeras<\/td><\/tr><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aims<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of this course is to provide a broad understanding of the importance of ICT systems in the modern business environment so that the management makes the right decisions on issues relating to information systems. The course focuses on issues of information systems integration within the organization, information systems utilization according to the organization\u2019s capabilities and its implications on processes and individuals, as well as information resources management. Topics covered include process analysis, project analysis, production planning and scheduling, ICT systems and new business models, quality management, supply chain management, capacity and facilities planning. The course also develops basic macroeconomic theory to enable managers to critically evaluate economic forecasts and policy recommendations and then applies these concepts in a series of case studies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upon completing this course, students will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop analytical skills in planning, evaluating and supervising a project in ICT<\/li>\n\n\n\n<li>Develop skills in Evaluating and Sustaining Production Quality in ICT<\/li>\n\n\n\n<li>Understand some basic elements of Supply Chain Management<\/li>\n\n\n\n<li>Develop skills in Human Resource and Workforce allocation and management<\/li>\n\n\n\n<li>Broaden their experience through several case study examples<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Process and Project Analysis<\/li>\n\n\n\n<li>Production Planning and Scheduling<\/li>\n\n\n\n<li>Quality Management<\/li>\n\n\n\n<li>ICT Systems and New Business Models; E-Commerce, Decision Making<\/li>\n\n\n\n<li>Capacity and Facilities planning<\/li>\n\n\n\n<li>Workforce Scheduling<\/li>\n\n\n\n<li>Project Valuation and Financing<\/li>\n\n\n\n<li>Case Studies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reading<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E. Turban, L. Volonino, Information Technology for Management, 8th Edition, 2010, John Wiley &amp; Sons, Inc.<\/li>\n\n\n\n<li>Oz E. Management Information Systems, Course Technology, 6th edition.<\/li>\n\n\n\n<li>J. Laudon, K. Laudon, Essentials of Management Information Systems, Prentice Hall, 8th edition.<\/li>\n\n\n\n<li>M.H. Sherif, Managing Projects in Telecommunication Services, Wiley-IEEE Press.<\/li>\n<\/ul>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8760eda1e291cdff7 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8760eda1e291cdff7\"><a aria-expanded=\"false\" aria-controls=\"8760eda1e291cdff7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-1\" data-target=\"#8760eda1e291cdff7\" href=\"#8760eda1e291cdff7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Digital Marketing<\/span><\/a><\/h4><\/div><div id=\"8760eda1e291cdff7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8760eda1e291cdff7\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course &nbsp;Assessment:<\/td><td>Exam &amp; Coursework (one mini project, one main assignment)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Aims<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course contemplates the subject of Digital Marketing. At first it briefly deals with the basic concepts of the Marketing Science and digital consumer behavior.&nbsp; Then, it introduces all the facets of the digital world and the utilization of web technologies. After understanding the whole digital landscape, we see in detail the different tools and strategies, to achieve our promotional goals. During the course, various tools are demonstrated and practiced. The course also examines how these goals fit into the more strategic marketing plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Learning Outcomes<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upon successful completion of this course, students will be efficient at Digital marketing campaign planning, based on scientific analysis of all available data. Students will also be able to address the challenges of the new era of Big Data, Web Technologies, and Digital Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The importance of Digital Marketing.<\/li>\n\n\n\n<li>The impact of COVID-19 on Digital Marketing &amp; Consumer Behavior<\/li>\n\n\n\n<li>Big Data and Digital Marketing: A New Era.<\/li>\n\n\n\n<li>The foundations of Web Development,&nbsp;<a href=\"https:\/\/elearn-ucips.ihu.gr\/mod\/resource\/view.php?id=11686\">HTML Basics<\/a>and the WordPress CMS<\/li>\n\n\n\n<li>About Organic &amp; Paid Digital Marketing (Pay-Per-Click Advertising, Google Ads)<\/li>\n\n\n\n<li>About the Google Algorithms &amp; Updates, Google Search Engines, Crawling &amp; Indexing<\/li>\n\n\n\n<li>Search Engine Optimization (SEO): Business SEO trends, Technical SEO (HTML), Content SEO (<a href=\"https:\/\/elearn-ucips.ihu.gr\/mod\/resource\/view.php?id=12794\">Readability<\/a>), Social Media &amp; SEO, Mobile SEO, etc.<\/li>\n\n\n\n<li>Keywords Research &amp; Competitor Analysis<\/li>\n\n\n\n<li>Gamification and trends in Marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Strategy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The sessions include lectures, demonstrations, assignments, and&nbsp;interactive material like (case- studies, tools, quizzes &amp; games.)<\/li>\n\n\n\n<li>This course is very practical and there will be practical elements to undertake in almost every session.&nbsp;Students will also have the opportunity to develop from scratch professional websites, aiming to optimize their SEO and content marketing elements.<\/li>\n\n\n\n<li>Students will contribute to class discussions related to SEO strategies, paid campaigns, and website optimization approaches. The purpose of this is to develop skills in articulating problems, implementing practical solutions (fixing the issue) and identifying\/evaluating alternative approaches used both in Organic and Paid Website search&nbsp;<a href=\"https:\/\/elearn-ucips.ihu.gr\/mod\/resource\/view.php?id=11633\">results<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Reading<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital Marketing Strategy: An integrated approach to online marketing 2nd edition (2019) Author: Simon Kingsnorth<\/li>\n\n\n\n<li>Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Paperback \u2013 by Damian Ryan<\/li>\n\n\n\n<li>Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Vanessa Fox<\/li>\n\n\n\n<li>E-Business and E-Commerce Management: Strategy, Implementation and Practice, 5\/E by Dave Chaffey.<\/li>\n<\/ul>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a470d5fc8ce5895cb fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_a470d5fc8ce5895cb\"><a aria-expanded=\"false\" aria-controls=\"a470d5fc8ce5895cb\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-1\" data-target=\"#a470d5fc8ce5895cb\" href=\"#a470d5fc8ce5895cb\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Web Analytics<\/span><\/a><\/h4><\/div><div id=\"a470d5fc8ce5895cb\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a470d5fc8ce5895cb\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course &nbsp;Assessment:<\/td><td>Exam &amp; Coursework (one mini project, one main assignment)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Aims<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course contemplates the subject of Web Analytics. At first it deals with the basic concepts of digital analytics and user experience (UX), introducing the different tools and approaches (e.g., web analytics, social analytics, UX analytics: heatmaps, gaze plots, etc.). In parallel it explains the aspects of Big Data and AI integration to efficiently track and interpret user behavior in the Web.&nbsp; Then, it jumps into the world of the Google Analytics platform to work on real website data, and understand how to interpret user behavior through KPIs, define user target groups, conduct user segmentation, recognize issues and limitations, and exploit such knowledge to optimize the website elements and the marketing strategy. Finally, the course teaches the basics of statistical analysis for behavioral research and through group assignments the students can statistically analyze the exported web analytics data to interpret and predict user behavior. No prior knowledge on statistics is required. At the end, students will have all the necessary skills and knowledge to create web analytics reports for every area of business, analyze the findings, recognize UX and technical issues to pass to web developer experts, and suggest business aligned marketing solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Learning Outcomes<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upon successful completion of this course, students will be efficient at reporting and analyzing web analytics data to adjust and optimize their digital marketing strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand web analytics concepts, principles, and strategies<\/li>\n\n\n\n<li>Learn the state-of-the-art in web analytics tools and technologies<\/li>\n\n\n\n<li>Develop the knowledge to utilize web analytics to gain competitive advantage<\/li>\n\n\n\n<li>Recognise the role of web analytics within the digital marketing landscape<\/li>\n\n\n\n<li>Identify, define, and interpret commonly used web metrics and KPIs<\/li>\n\n\n\n<li>Conduct a set of statistical analyses on web analytic metrics.<\/li>\n\n\n\n<li>Gain a practical understanding of common monitoring or analysis tasks and techniques used in web analytics and how to effectively use the resulting insights to support website design decisions, campaign optimisation, search analytics, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Students will also develop knowledge\/skills and critical thinking through case studies and academic articles, quizzes, and games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Learning Strategy&nbsp;&nbsp;<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The sessions include lectures, demonstrations and&nbsp;<a href=\"https:\/\/elearn-ucips.ihu.gr\/mod\/resource\/view.php?id=11454\">assignment<\/a>-based work.<\/li>\n\n\n\n<li>This course is very practical and there will be practical elements to undertake in almost each of the sessions.<\/li>\n\n\n\n<li>The students will have the opportunity to get a hands-on experience on popular web analytics platforms and data analysis software.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Reading<\/em><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Web Analytics 2.0. The Art of online accountability &amp; science of customer centricity (2010) Author: Avinash Kaushik<\/li>\n\n\n\n<li>Research methods for the Behavioral Sciences (2nd Edition)&nbsp; by Charles Stangor<\/li>\n\n\n\n<li>Digital Marketing Strategy: An integrated approach to online marketing&nbsp; 2nd edition (2019) Author: Simon Kingsnorth<\/li>\n<\/ol>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1136b04db30d31c8f fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_1136b04db30d31c8f\"><a aria-expanded=\"false\" aria-controls=\"1136b04db30d31c8f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-1\" data-target=\"#1136b04db30d31c8f\" href=\"#1136b04db30d31c8f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Data Science for Business: Theory and Practice<\/span><\/a><\/h4><\/div><div id=\"1136b04db30d31c8f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_1136b04db30d31c8f\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Instructor(s):<\/td><td>Prof. V. Peristeras<\/td><\/tr><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aims<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course examines the impact of data science in modern private and public organisations and presents challenges, opportunities and trends in the field. The students will gain the necessary conceptual understanding of the uprising \u201cdata economy\u201d with its underlying technological and business characteristics. Business cases will be presented and discussed, while specific business problems will be matched with new data technologies. Data\/information management and interoperability topics will be also presented and discussed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On completing the course, students will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the scope of data science and the role\/function of data scientists.<\/li>\n\n\n\n<li>Identify different types of data that are relevant in business environments.<\/li>\n\n\n\n<li>Know which data science solutions can address specific types of business problems.<\/li>\n\n\n\n<li>Be able to design a data governance policy.<\/li>\n\n\n\n<li>Understand challenges and opportunity in the data-driven economy and public policy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defining Data Science.<\/li>\n\n\n\n<li>Data-analytic thinking.<\/li>\n\n\n\n<li>Big\/smart\/open\/linked\/meta\/reference\/master data.<\/li>\n\n\n\n<li>Data interoperability.<\/li>\n\n\n\n<li>The data value chain.<\/li>\n\n\n\n<li>Business problems and data science solutions.<\/li>\n\n\n\n<li>Data governance.<\/li>\n\n\n\n<li>Data for policy.<\/li>\n\n\n\n<li>Data-driven economy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reading<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data Science for Business, Foster Provost, Tom Fawcett, O\u2019Reilly Media, 2013.<\/li>\n<\/ul>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-49d6b2b91e774e62b fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_49d6b2b91e774e62b\"><a aria-expanded=\"false\" aria-controls=\"49d6b2b91e774e62b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-1\" data-target=\"#49d6b2b91e774e62b\" href=\"#49d6b2b91e774e62b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">ICT Essentials<\/span><\/a><\/h4><\/div><div id=\"49d6b2b91e774e62b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_49d6b2b91e774e62b\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Instructor(s):<\/td><td>Prof. C. Tjortjis<br>Dr. M. Gatzianas<\/td><\/tr><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aims<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course is intended for students with little or no background in computer technology. It offers a broad coverage of modern technology concepts, outlining the basic principles of computing. ICT Essentials is an introduction to a variety of technologies and their applications, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Computer Systems Architecture<\/li>\n\n\n\n<li>Operating Systems<\/li>\n\n\n\n<li>Software Architecture and Information Systems<\/li>\n\n\n\n<li>Databases and Storage Systems<\/li>\n\n\n\n<li>Computer Networks, the Internet &amp; the World Wide Web<\/li>\n\n\n\n<li>Mobile Computing<\/li>\n\n\n\n<li>Data Science and Business Analytics<\/li>\n\n\n\n<li>Big Data and Cloud Computing<\/li>\n\n\n\n<li>Information and Network Security<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The overall goal is not to turn managers into computer specialists but to provide them with the technological background that will allow them to<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>make informed business decisions based on the utilization of technology<\/li>\n\n\n\n<li>effectively interact with the technical staff<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommended Reading<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Brian Williams and Stacey Sawyer, Using Information Technology, 11th Ed., 2015, McGraw Hill<\/li>\n\n\n\n<li>R. Kelly Rainer, Brad Prince, Casey G. Cegielski, Introduction to Information Systems, 5th Ed. Int\u2019l Student Version, 2014, Wiley.<\/li>\n\n\n\n<li>Carol V. Brown, Daniel W. DeHayes, Jeffrey A. Hoffer, Wainright E. Martin, William C. Perkins, Managing Information Technology, 7\/E, 2012, Pearson.<\/li>\n\n\n\n<li>Preston Gralla, \u201cHow the Internet works\u201d, 8th edition, Que Publishing.<\/li>\n\n\n\n<li>John Petersen, \u201cAbsolute beginner\u2019s guide to databases\u201d, Que Publishing.<\/li>\n\n\n\n<li>V. Anton Spraul, \u201cHow software works: the magic behind encryption, CGI, search engines and other everyday technologies\u201d, No Starch Press.<\/li>\n<\/ol>\n<\/p>\r\n<\/div><\/div><\/div><\/div><\/div>\r\n<p><strong><em>2<sup>nd<\/sup>\u00a0Term Core Courses<\/em><\/strong><\/p>\r\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:0px;--awb-icon-size:25px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#ffffff;--awb-border-color:#e7e4e2;--awb-background-color:#ffffff;--awb-divider-color:#e7e4e2;--awb-divider-hover-color:#e7e4e2;--awb-icon-color:#0266e0;--awb-title-color:#007193;--awb-content-color:#1c3f65;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#9e9e9e;--awb-title-font-family:&quot;Roboto&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:15px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-1590-2\"><div class=\"fusion-panel panel-default panel-0ee312d734f1e3178 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0ee312d734f1e3178\"><a aria-expanded=\"false\" aria-controls=\"0ee312d734f1e3178\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-2\" data-target=\"#0ee312d734f1e3178\" href=\"#0ee312d734f1e3178\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Digital Entrepreneurship: Developing and Financing an e-Business<\/span><\/a><\/h4><\/div><div id=\"0ee312d734f1e3178\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0ee312d734f1e3178\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aims<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course aims at introducing the student to the reality of the entrepreneur and the central issues related to the preparation of an e-business entrepreneurial project. The focus is on the entrepreneurial process, from recognizing opportunities and generating ideas, through the enterprise formation and financing, to the international expansion of a new venture. Methods for assessing a business and for developing financial statements are discussed. Students will also be equipped with the required skill set for developing a business plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having successfully completed the course, students will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn the basic principles of entrepreneurship and innovation<\/li>\n\n\n\n<li>Learn to recognize business ideas and evaluate business opportunities<\/li>\n\n\n\n<li>Learn how to build a team around the opportunity<\/li>\n\n\n\n<li>Learn how to assess and gain control of the required resources (e.g. financial)<\/li>\n\n\n\n<li>Have an overview of the major strategic and operational issues that typically confront young growing businesses<\/li>\n\n\n\n<li>Become acquainted with writing a business plan<\/li>\n\n\n\n<li>Learn through examples of successful and unsuccessful enterprises and case studies from high-technology ventures<\/li>\n\n\n\n<li>Exit strategies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction to digital entrepreneurship and innovation<\/li>\n\n\n\n<li>Opportunity exploration and exploitation<\/li>\n\n\n\n<li>Methodologies for analysing, specifying, designing and launching digital businesses<\/li>\n\n\n\n<li>Disciplined Entrepreneurship<\/li>\n\n\n\n<li>Creativity and entrepreneurial problem solving<\/li>\n\n\n\n<li>Business Plan<\/li>\n\n\n\n<li>Financing an e-business<\/li>\n\n\n\n<li>Exit strategies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reading<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Baron, R., &amp; Shane, S. (2007).&nbsp;<em>Entrepreneurship: A process perspective.<\/em>&nbsp;Cengage Learning. Chicago.<\/li>\n\n\n\n<li>Tidd, J., &amp; Bessant, J (2005). Managing Innovation: Integrating Technological, Market and Organisational Change, John Wiley &amp; Sons Ltd.<\/li>\n\n\n\n<li>Barringer, B. R., &amp; Ireland, D. Entrepreneurship: Successfully Launching New Ventures, 4th Ed., Pearson Education, 2012.<\/li>\n\n\n\n<li>Mariotti, S., &amp; Glackin, C. Entrepreneurship: Starting and Operating a Small Business, 2nd Ed., Prentice Hall, 2010.<\/li>\n\n\n\n<li>Spinelli, S., &amp; Adams, R. New Venture Creation: Entrepreneurship for the 21st Century, 9th Ed., McGraw-Hill, 2012.<\/li>\n\n\n\n<li>Chaffey, D. e-Business and e-Commerce Management, 5th Edition. FT Prentice Hall, 2011.<\/li>\n\n\n\n<li>Baron, R., &amp; Shane, S. (2007). Entrepreneurship: A process perspective. Cengage Learning. Chicago.<\/li>\n\n\n\n<li>Tidd, J., &amp; Bessant, J (2005). Managing Innovation: Integrating Technological, Market and Organisational Change, John Wiley &amp; Sons Ltd.<\/li>\n\n\n\n<li>Aulet, B. (2013). Disciplined entrepreneurship: 24 steps to a successful startup. John Wiley &amp; Sons.<\/li>\n<\/ul>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-592d41e5c024c042c fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_592d41e5c024c042c\"><a aria-expanded=\"false\" aria-controls=\"592d41e5c024c042c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-2\" data-target=\"#592d41e5c024c042c\" href=\"#592d41e5c024c042c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Social Media and Online Community Management<\/span><\/a><\/h4><\/div><div id=\"592d41e5c024c042c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_592d41e5c024c042c\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework (one mini project, one main assignment)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Aims<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the rise of Social Media (SM), SM data analytics and SM content marketing have become increasingly popular with businesses, researchers, marketers, and the general public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course aims to teach the fundamentals of SM marketing and data analytics focusing on tools and methodologies to align SM returns with the business value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students will be introduced on the main data models and the fundamentals of social network analysis (SNA), being involved in several SNA use case discussions on social, politics and business related topics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both theoretical and practical concepts will be explained, assisting students to realize the tight links between web\/data science and marketing strategies in today\u2019s social networking era.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students will also be assigned a mini project to get deeper insights of a popular social media platform and its tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course will include in-course workshops on SM data retrieval, content curation, keywords research and SM design strategies for business campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Learning Outcomes<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upon successful completion of this course, students will be able to design and implement a successful SM marketing, research and content plan for a list of popular social media network sites, and utilize available tools for research and content optimization. Students will also gain the required knowledge to extract SM data, define KPIs and recognize\/use the appropriate types of data analytics to interpret SM business returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Content<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction to Social Networks and Data Models<\/li>\n\n\n\n<li>Social Network Analysis \u2013 Use Cases<\/li>\n\n\n\n<li>Social Media Types, Tools and Management Platforms, Content Curation tools and methods, Keyword research tools and methods, Competitor analysis tools and methods<\/li>\n\n\n\n<li>Social Media Marketing for Business: theory and practice<\/li>\n\n\n\n<li>Buyer Personas and Consumer Segmentation<\/li>\n\n\n\n<li>Social Media Content Marketing Strategies, use cases of \u2018successful\u2019 firms and campaigns<\/li>\n\n\n\n<li>Instagram &amp; Facebook Marketing and Research Plan<\/li>\n\n\n\n<li>Instagram &amp; Facebook Relationship Building<\/li>\n\n\n\n<li>Social media metrics and KPIs, defining engagement in different networks and contexts<\/li>\n\n\n\n<li>Social Media Data Analytics and Business Value<\/li>\n\n\n\n<li>Web Application Programming Interfaces (APIs), Social Media APIs (Introducing the Graph API) and Data Retrieval<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Reading<\/em><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Social Media Marketing Workbook: How to Use Social Media for Business . (2019).&nbsp;<a href=\"https:\/\/www.amazon.co.uk\/s\/ref=dp_byline_sr_book_1?ie=UTF8&amp;field-author=Jason+McDonald+Ph.D.&amp;text=Jason+McDonald+Ph.D.&amp;sort=relevancerank&amp;search-alias=books-uk\">Jason McDonald<\/a><\/li>\n\n\n\n<li>Creating Value With Social Media Analytics: Managing, Aligning, and Mining Social Media Text, Networks, Actions, Location, Apps, Hyperlinks, Multimedia, &amp; Search Engines Data (2018).&nbsp;<a href=\"https:\/\/www.amazon.co.uk\/Gohar-F-Khan\/e\/B011EKM6CO\/ref=dp_byline_cont_book_1\">Gohar F. Kha&nbsp;<\/a>n<\/li>\n\n\n\n<li>Social Network Analysis: Methods and Examples (2017).&nbsp;<a href=\"https:\/\/www.amazon.co.uk\/s\/ref=dp_byline_sr_book_1?ie=UTF8&amp;field-author=Song+Yang&amp;text=Song+Yang&amp;sort=relevancerank&amp;search-alias=books-uk\">Song Yang&nbsp;<\/a>,&nbsp;<a href=\"https:\/\/www.amazon.co.uk\/s\/ref=dp_byline_sr_book_2?ie=UTF8&amp;field-author=Franziska+B+Keller&amp;text=Franziska+B+Keller&amp;sort=relevancerank&amp;search-alias=books-uk\">Franziska B Keller&nbsp;<\/a>,&nbsp;<a href=\"https:\/\/www.amazon.co.uk\/s?i=stripbooks&amp;rh=p_27%3ALu+Zheng&amp;s=relevancerank&amp;text=Lu+Zheng&amp;ref=dp_byline_sr_book_3\">Lu Zheng<\/a><\/li>\n<\/ol>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0f9f7aa34723de604 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0f9f7aa34723de604\"><a aria-expanded=\"false\" aria-controls=\"0f9f7aa34723de604\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-2\" data-target=\"#0f9f7aa34723de604\" href=\"#0f9f7aa34723de604\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Digital Organisations: eCommerce and eGovernment<\/span><\/a><\/h4><\/div><div id=\"0f9f7aa34723de604\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0f9f7aa34723de604\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Instructor(s):<\/td><td>Prof. V. Peristeras<\/td><\/tr><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aims<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aim of this course is to broaden and expand knowledge of the concepts and techniques required for the design, operation and control of the modern upcoming e-commerce applications and e-government systems that are massively introduced by western governments to fight bureaucracy. The essential computing background to support such systems is presented, along with the individual requirements for a wide variety of modern life activities that can be performed online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On completing the course students will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop knowledge of the information and communication skills to support and develop this type of information systems<\/li>\n\n\n\n<li>Broaden their knowledge into e-commerce, covering business, marketing, organisational and payment security issues<\/li>\n\n\n\n<li>Explain the concepts, processes behind developing an e-learning facility<\/li>\n\n\n\n<li>Understand the technological, ethical, legal and practical requirements of an electronic government information system<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Current and emerging business models<\/li>\n\n\n\n<li>The use of information and communications technology<\/li>\n\n\n\n<li>Mobile commerce<\/li>\n\n\n\n<li>E-marketing and e-business strategy<\/li>\n\n\n\n<li>E-consumer behaviour and advertisement<\/li>\n\n\n\n<li>Organisational and managerial challenges in the electronic environment<\/li>\n\n\n\n<li>E-Payment systems<\/li>\n\n\n\n<li>E-learning; security issues and the legal environment<\/li>\n\n\n\n<li>Understanding eGovernment<\/li>\n\n\n\n<li>eAdministration\/G2G<\/li>\n\n\n\n<li>eCitizens\/ eAccountability<\/li>\n\n\n\n<li>eDemocracy\/eParticipation<\/li>\n\n\n\n<li>eServices\/G2C &amp; G2B<\/li>\n\n\n\n<li>Legislation for eGovernment<\/li>\n\n\n\n<li>Integrated eGovernment, Group Presentations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reading<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laudon K., Guercio-Traver C. (2008) E-Commerce 2009: Business, Technology, Society, Prentice Hall, 5th edition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turban E., Lee J. K., King D., McKay J., Marshall P., (2008) Electronic Commerce 2008, Prentice Hall. Abramson M., Morin T. (2003) E-Government 2003, Rowman &amp; Littlefield, Lanham, MD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heeks R. B. (2006) Implementing and Managing eGovernment: An International Text, Sage Publications, London<\/p>\n<\/p>\r\n<\/div><\/div><\/div><\/div><\/div>\r\n<h3><u>The elective courses<\/u><\/h3>\r\n<p>During the second term students tailor their programme further by choosing elective courses. The choice of elective courses must sum up to 12 ECTS (2 courses). Some of the elective courses may not be offered in a particular year, depending entirely on student demand.<\/p>\r\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:0px;--awb-icon-size:25px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#ffffff;--awb-border-color:#e7e4e2;--awb-background-color:#ffffff;--awb-divider-color:#e7e4e2;--awb-divider-hover-color:#e7e4e2;--awb-icon-color:#0266e0;--awb-title-color:#007193;--awb-content-color:#1c3f65;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#9e9e9e;--awb-title-font-family:&quot;Roboto&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:15px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-1590-3\"><div class=\"fusion-panel panel-default panel-9174d98a208170f98 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_9174d98a208170f98\"><a aria-expanded=\"false\" aria-controls=\"9174d98a208170f98\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-3\" data-target=\"#9174d98a208170f98\" href=\"#9174d98a208170f98\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Big Data and Cloud Computing<\/span><\/a><\/h4><\/div><div id=\"9174d98a208170f98\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9174d98a208170f98\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Instructor:<\/td><td>Prof. Bozanis<\/td><\/tr><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aims<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The big data explosion has led to new computing paradigms, the most prevalent among them being cloud computing. Cloud computing is about vast computing resources on demand, that allow for centralized data storage and online access. Big data is a broad term that includes several concepts and tasks, such as data capture, storage, sharing, management and analysis. This course focuses mostly on the big data storage and management part, rather than the analysis as well as cloud service models, architectures and tools. Students will familiarize with modern big data and cloud technologies, understand the privacy and security concerns and learn about popular big data and cloud computing platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On completing the course, students will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop the knowledge, understanding and skills to work with Big Data.<\/li>\n\n\n\n<li>Deploy a structured lifecycle approach to data analytics problems.<\/li>\n\n\n\n<li>Apply appropriate analytic techniques and tools to analyzing big data.<\/li>\n\n\n\n<li>Understand Cloud Computing Concepts and Mechanisms.<\/li>\n\n\n\n<li>Learn the concepts, principles, techniques and methodologies you need to manage cloud services and resources.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Big data concepts, principles and practical applications.<\/li>\n\n\n\n<li>Big data capture, storage, sharing, management and analysis.<\/li>\n\n\n\n<li>Cloud Computing Concepts and Mechanisms.<\/li>\n\n\n\n<li>Cloud Architectures.<\/li>\n\n\n\n<li>Working with Clouds.<\/li>\n\n\n\n<li>Managing Cloud Services and Resources.<\/li>\n\n\n\n<li>Big Data and cloud computing platforms.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reading<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T. Erl, R. Puttini, Z. Mahmood, Cloud Computing: Concepts, Technology &amp; Architecture, Pearson, 2013.<\/li>\n\n\n\n<li>EMC Education Services (Editor), Data Science and Big Data Analytics: Discovering, Analyzing, Visualizing and Presenting Data, Wiley 2015.<\/li>\n<\/ul>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-71a90a93b0a4eee42 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_71a90a93b0a4eee42\"><a aria-expanded=\"false\" aria-controls=\"71a90a93b0a4eee42\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-3\" data-target=\"#71a90a93b0a4eee42\" href=\"#71a90a93b0a4eee42\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Digital Business Strategy<\/span><\/a><\/h4><\/div><div id=\"71a90a93b0a4eee42\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_71a90a93b0a4eee42\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aims<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course provides students with the ability to analyze the drivers of competitive strategy and apply strategic management principles across a range of organization types. Additionally, the course presents frameworks for identifying the challenges of various competitive environments and discusses useful analytical approaches applied in widely different strategic problems. Students understand how to build a strategically responsive e-Business organization by tuning systems, structures and people to strategy, and how to effectively manage the process of strategizing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On completing the course students will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonstrate an understanding of the principles of strategic management<\/li>\n\n\n\n<li>Analyze the global business environment and critically discuss its impact on contemporary strategic thinking<\/li>\n\n\n\n<li>Prepare and deliver senior management reports and presentations<\/li>\n\n\n\n<li>Justify and promote strategic initiatives, such as adopting a new technology and contribute to strategic technical decisions<\/li>\n\n\n\n<li>Define and quantify the benefits, costs, risks and time-scales associated with new strategic initiatives<\/li>\n\n\n\n<li>Demonstrate an array of skills and techniques for evaluating emerging technologies in enterprise and e-Business applications<\/li>\n\n\n\n<li>Understand the key issues and frameworks that e-Business practitioners need to grapple with<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global business environment and the strategic context<\/li>\n\n\n\n<li>Business strategy and strategic management<\/li>\n\n\n\n<li>Strategy selection and formulation<\/li>\n\n\n\n<li>Corporate objectives, organizational analysis and environment scanning<\/li>\n\n\n\n<li>Strategic analysis: Internal and external analysis<\/li>\n\n\n\n<li>Financial and non-financial comparative measurement, PEST and market scanning<\/li>\n\n\n\n<li>Strategic planning: Optimization, co-ordination and negotiation approaches<\/li>\n\n\n\n<li>Appropriate tools and techniques: SWOT, TOWS, scenario planning, portfolio planning, value chain analysis and crafting strategy<\/li>\n\n\n\n<li>Managing and planning the transition to e-Business<\/li>\n\n\n\n<li>Emergent e-Business models<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reading<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campbell, D., Edgar, D., &amp; Stonehouse, G. Business Strategy: An Introduction, 3rd Edition. Palgrave Macmillan, 2011.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combe, C. Introduction to e-Business: Management and Strategy, Butterworth-Heinemann, 2006.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jelassi, T., &amp; Enders, A. Strategies for e-Business: Concepts and Cases, 2nd Edition. FT\/Prentice Hall\/Pearson Education, 2008.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson, G., Scholes, K., &amp; Whittingtoon, R. Exploring Corporate Strategy, 8th Edition. FT\/Prentice Hall, 2008.<\/p>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3129f955c321f9aaa fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_3129f955c321f9aaa\"><a aria-expanded=\"false\" aria-controls=\"3129f955c321f9aaa\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-3\" data-target=\"#3129f955c321f9aaa\" href=\"#3129f955c321f9aaa\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Data Mining<\/span><\/a><\/h4><\/div><div id=\"3129f955c321f9aaa\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_3129f955c321f9aaa\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<p class=\"wp-block-paragraph\">Instructor(s): Prof. C. Tjortjis<br>Teaching Hours and Credit Allocation:&nbsp;&nbsp; 30 Hours, 6 Credits<br>Course Assessment:&nbsp; Exam &amp; Coursework<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aims<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The course covers Knowledge Discovery in Databases (KDD) and Data Mining (DM) as a set of computational tools and technologies, which provide valuable assistance for business analysis and strategic business decision making. This is a hands-on course that provides an understanding of the key methods of data visualization, exploration, classification, prediction, and clustering. Students will learn how to apply various data mining techniques for solving practical problems and how to develop and use simple business analytics systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On completing the course, students will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organise and efficiently process any knowledge, either given a priori or extracted<\/li>\n\n\n\n<li>Understand the basic concepts of data mining<\/li>\n\n\n\n<li>Understand and apply various data mining approaches, including Classification, Clustering and Association Rules.<\/li>\n\n\n\n<li>Understand, evaluate and utilise knowledge extracted from large volumes of data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction to Knowledge Discovery in Databases (KDD) and Data Mining (DM).<\/li>\n\n\n\n<li>Classification.<\/li>\n\n\n\n<li>Clustering.<\/li>\n\n\n\n<li>Association Rules.<\/li>\n\n\n\n<li>DM Systems, Data pre-processing and Evaluation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reading<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>J. Han and M. Kamber, Data Mining: Concepts and Techniques, 3rd ed., The Morgan Kaufmann Series in Data Management Systems, Morgan Kaufmann Publishers, 2011.<\/li>\n\n\n\n<li>I. Witten, E. Frank, and M. Hall, \u201cData Mining: Practical Machine Learning Tools and Techniques\u201d, 3rd Ed., Morgan Kaufmann, 2011.<\/li>\n\n\n\n<li>J. Ledolter, Data Mining and Business Analytics with R, Wiley, 2013.<\/li>\n\n\n\n<li>P.N. Tan, M. Steinbach, and V. Kumar, \u201cIntroduction to Data Mining\u201d Int\u2019l Ed., 1\/e, Pearson Higher Education, 2006<em>.<\/em><\/li>\n\n\n\n<li>R. Sharda, D. Delen, E. Turban, Decision Support and Business Intelligence Systems Int\u2019l Ed. 10\/E, Pearson Higher Education, 2015.<\/li>\n\n\n\n<li>M.H. Dunham, \u201cData Mining: Introductory and Advanced Topics\u201d, Prentice Hall, 2003.<\/li>\n\n\n\n<li>M.M. Gaber (ed.), Journeys to data mining: experiences from 15 renowned researchers, Springer, 2012.<\/li>\n<\/ul>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-fafcf3ed47fb43462 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_fafcf3ed47fb43462\"><a aria-expanded=\"false\" aria-controls=\"fafcf3ed47fb43462\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-3\" data-target=\"#fafcf3ed47fb43462\" href=\"#fafcf3ed47fb43462\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Human Computer Interaction, Design and User Experience<\/span><\/a><\/h4><\/div><div id=\"fafcf3ed47fb43462\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_fafcf3ed47fb43462\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Computers have been a part of every aspect of human life for quite a while. A vast number of computing technologies, paradigms, architectures, solutions, applications etc. were born, evolved, matured and died, to give their place in new ones that can harness the ever growing potential of a continuously evolving landscape. Human creativity and ingenuity has played a crucial role in these developments. However, the software market has gone beyond discovering new technologies or improving the existing ones. Except from being operational, software has to be not just easy to use but also intuitive, engaging and pleasant. Human-Computer Interaction (HCI) is a field that addresses the need to create user interfaces that can improve user experience, increase productivity while at the same time providing an environment that is safe and comfortable. HCI involves a confluence of many different disciplines, such as graphic design, cognitive science and psychology, education etc. Therefore, a familiarization of basic concepts of non-computing fields is necessary.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Content<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;&nbsp;Human cognition &amp; perception<\/li>\n\n\n\n<li>&nbsp; Usability &amp; UX design: components, testing, report<\/li>\n\n\n\n<li>&nbsp; Prototyping: Design static and interactive prototypes of website interfaces and mobile apps<\/li>\n\n\n\n<li>&nbsp;&nbsp;Biometric User Research &amp; Affective Computing:&nbsp;FaceTracking&nbsp;tools and application<\/li>\n\n\n\n<li>&nbsp; User Research for UX:<\/li>\n\n\n\n<li>Data collection through questionnaires, interviews, focus groups &amp; observation<\/li>\n\n\n\n<li>Mixed analysis<\/li>\n\n\n\n<li>Quantitative (Questionnaires)<\/li>\n\n\n\n<li>Qualitative: Thematic analysis (open-ended questions, interviews, reviews, comments, etc.)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Reading<\/em><\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Interaction Design: Beyond Human-Computer Interaction&nbsp;\u2013&nbsp; 2019 by&nbsp;Helen Sharp&nbsp;(Author),&nbsp;Jennifer Preece&nbsp;(Author),&nbsp;Yvonne Rogers&nbsp;(Author)<\/li>\n\n\n\n<li>Human Computer Interaction \u2013&nbsp; 2007 by&nbsp;Prof Alan Dix&nbsp;(Author),&nbsp;Janet E. Finlay&nbsp;(Author),&nbsp;Gregory D. Abowd&nbsp;(Author),&nbsp;Russell Beale&nbsp;(Author)<\/li>\n\n\n\n<li>UX Methods: A Quick Guide to User Experience Research Methods&nbsp;\u2013 2017 by&nbsp;James Pannafino&nbsp;&nbsp;(Author),&nbsp;Patrick McNeil&nbsp;&nbsp;(Author)<\/li>\n<\/ol>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f839db1560f2901ba fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_f839db1560f2901ba\"><a aria-expanded=\"false\" aria-controls=\"f839db1560f2901ba\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-3\" data-target=\"#f839db1560f2901ba\" href=\"#f839db1560f2901ba\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Market Research and Analysis<\/span><\/a><\/h4><\/div><div id=\"f839db1560f2901ba\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f839db1560f2901ba\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Teaching Hours and Credit Allocation:<\/td><td>30 Hours, 6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Exam &amp; Coursework<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most popular quotes in statistic is \u201cIn God we trust, others must provide data\u201d. In today\u2019s globalized digital economy, it becomes more evident that data-driven decisions are gaining ground on the traditional approach that is based on experience, intuition and limited information. Business and marketing managers now rely on informative and market analyses to gain evidence-based insight \u03bfn the dynamics of the economic landscape. This requires a systematic research and analysis if the target market in order to evaluate their products and services against the competition. To achieve this, they should be able to conduct quantitative and qualitative research that involves tasks that expand from the correct formulation of the research question, the critical study of the available literature, the collection and analysis of relevant data and the delivery of the results in professional, well-structured and informative reports and presentations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Foundations of marketing\/management research<\/li>\n\n\n\n<li>Conducting a literature review<\/li>\n\n\n\n<li>Collecting data<\/li>\n\n\n\n<li>Quantitative and qualitative data analysis<\/li>\n\n\n\n<li>Formulating research questions<\/li>\n\n\n\n<li>Questionnaire design<\/li>\n\n\n\n<li>Business writing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction to market research<\/li>\n\n\n\n<li>Review of market research concepts and definitions<\/li>\n\n\n\n<li>Research design formulation<\/li>\n\n\n\n<li>Data collection and preparation<\/li>\n\n\n\n<li>Quantitative analysis (hypothesis testing)<\/li>\n\n\n\n<li>Qualitative analysis<\/li>\n\n\n\n<li>Exploratory and descriptive analysis<\/li>\n\n\n\n<li>Market reporting and business writing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reading<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Naresh Malhotra, Marketing Research: an Applied Orientation, Sixth Edition, ISBN 13: 978-0-13-608543-0, Pearson Prentice Hall<\/em><\/li>\n\n\n\n<li><em>Saunders, M., Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students.<\/em><\/li>\n\n\n\n<li><em>Corbin, Juliet and Anselm Strauss (2008). Basics of Qualitative Research.<\/em><\/li>\n\n\n\n<li><em>Exploring Marketing Research, 8th edition, by William G. Zikmund, Thomson\/South-Western, 2003.<\/em><\/li>\n<\/ul>\n<\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4f94665ef08bee21e fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#007193;--awb-content-color:#1c3f65;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4f94665ef08bee21e\"><a aria-expanded=\"false\" aria-controls=\"4f94665ef08bee21e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1590-3\" data-target=\"#4f94665ef08bee21e\" href=\"#4f94665ef08bee21e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Consulting Project<\/span><\/a><\/h4><\/div><div id=\"4f94665ef08bee21e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4f94665ef08bee21e\"><div class=\"panel-body toggle-content fusion-clearfix\">\r\n<p>\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Credit Allocation:<\/td><td>6 Credits<\/td><\/tr><tr><td>Course Assessment:<\/td><td>Final deliverable<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aims<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Consulting Project will require students to apply knowledge gained in classroom into practice. Students will tackle real-life problems and challenges facing companies or organisations in order to provide actual business solutions. Following a procedure of specifications\/requirements, design and implementation, students will prepare and present their concrete and practical solutions in a final deliverable report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learning Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On completing the course, students will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand real-world problem faced by companies\/firms and propose functional solutions.<\/li>\n\n\n\n<li>Develop critical thinking and ability to integrate data and information towards the optimal solution.<\/li>\n\n\n\n<li>Understand the structure, operational mode and challenges of real-world companies.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding and recording a company\u2019s needs and challenges.<\/li>\n\n\n\n<li>Project requirements.<\/li>\n\n\n\n<li>Data analysis, implementation and company feedback.<\/li>\n\n\n\n<li>Producing a deliverable.<\/li>\n<\/ul>\n<\/p>\r\n<\/div><\/div><\/div><\/div><\/div>\r\n<p>Part-timers attend the following courses during the two (2) years of studies: <strong>1<\/strong><strong><sup>st<\/sup><\/strong><strong>\u00a0Year<\/strong> <em>Term 1: ICT Management, ICT Essentials | Term 2: Digital Entrepreneurship: Developing and Financing an e-Business, Social Media and Online Community Management, Digital Organisations: eCommerce and eGovernment<\/em> <strong>2<\/strong><strong><sup>nd<\/sup><\/strong><strong>\u00a0Year<\/strong> <em>Term 1: Digital Marketing, Web Analytics, Data Science for Business: Theory and Practice | Term 2: Two (2) electives | Term 3: Dissertation<\/em><\/p>\r\n<h3><u>The Dissertation<\/u><\/h3>\r\n<p>During the third term, students work on their Masters Dissertation project, the thematic area of which is relevant to their programme of studies and their interests. The dissertation provides a good opportunity to apply theory and concepts learned in different courses to a real-world e-Business problem or challenge. Students are supervised throughout their projects by a member of the academic faculty and the academic assistants. After submission of the dissertation, students present their projects to classmates and faculty at a special event.<\/p>\r\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5cd8268f75b49da9be2\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-5cd8268f75b49da9be2\" href=\"#tab-5cd8268f75b49da9be2\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-calendar-check fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Duration of studies<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-5cd8268f75b49da9be2\" id=\"tab-5cd8268f75b49da9be2\">\r\n<h2>Duration of studies<\/h2>\r\n<p>The duration of the full-time study programme in order to obtain the MA degree is three (3) academic semesters. For students who so wish, there is also the possibility, upon request, of attending the programme on a part\u2013time basis. In this case, the duration of the MA will be five (5) academic semesters. Lectures mainly take place on weekday evenings. The programme is also available through distance learning. Distance Learning teaching methods involve: (a) Face-to-face or classroom based learning: Students will be required to be physically present at the University for a weekend at the beginning of each semester (b) Synchronous learning: Student will have to attend remotely the classes which will be held regularly during each semester, weekday afternoons (about 2-4 times per week depending on the mode, always after 17:00) and possible Saturday morning\u00a0 (c) Asynchronous learning: Students will use online learning resources and will be assessed through a variety of diagnostic tools and formative assessment techniques (d) Summative assessment: Students will be typically<strong>\u00a0<\/strong>required to be physically present at the University for the final exams at the end of each semester.<\/p>\r\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-09990d74e4628cc63be\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-09990d74e4628cc63be\" href=\"#tab-09990d74e4628cc63be\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-users fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Academic Faculty<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-09990d74e4628cc63be\" id=\"tab-09990d74e4628cc63be\">\r\n<h2>The Academic Faculty<\/h2>\r\n<p>\n<h3>Faculty Members<\/h3>\n<table class=\"tech-faculty-table\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/tjortjis.jpg\" alt=\"Dr Christos Tjortjis\"><\/td>\n<td><a href=\"\/ucips\/cv\/christos-tjortjis\" target=\"_blank\" rel=\"noopener noreferrer\">Dr Christos Tjortjis <\/a>Associate Professor\n<br>\nDean of the School\n<br>\n+30 2310 807576\n<br>\n<a href=\"mailto:c.tjortjis@ihu.edu.gr\">c.tjortjis@ihu.edu.gr<\/a><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/drakaki.jpg\" alt=\"Dr Maria Drakaki\"><\/td>\n<td><a href=\"\/ucips\/cv\/maria-drakaki\" target=\"_blank\" rel=\"noopener noreferrer\">Professor Maria Drakaki <\/a>\n<br>\nDeputy Dean of the School\n<br>\n+30 2310 807524\n<br>\n<a href=\"mailto:mdrakaki@ihu.gr\">mdrakaki@ihu.gr<\/a><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/bozanis.jpg\" alt=\"Professor Panayiotis Bozanis\"><\/td>\n<td><a href=\"\/ucips\/cv\/panayiotis-bozanis\" target=\"_blank\" rel=\"noopener noreferrer\">Professor Panayiotis Bozanis<\/a>\n<br>\n+30 2310 807501\n<br>\n<a href=\"mailto:pbozanis@ihu.gr\">pbozanis@ihu.gr<\/a><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/heracleous.jpg\" alt=\"Dr Eleni Heracleous\"><\/td>\n<td><a href=\"\/ucips\/cv\/eleni-heracleous\" target=\"_blank\" rel=\"noopener noreferrer\">Dr Eleni Heracleous<\/a>\n<br>\nAssociate Professor\n<br>\n<a href=\"mailto:e.heracleous@ihu.edu.gr\">e.heracleous@ihu.edu.gr<\/a>\n<\/td><\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/peristeras.jpg\" alt=\"Dr Vassilios Peristeras\"><\/td>\n<td><a href=\"\/ucips\/cv\/vassilios-peristeras\" target=\"_blank\" rel=\"noopener noreferrer\">Dr Vassilios Peristeras<\/a>&nbsp;Associate Professor\n<br>\n+30 2310 807539\n<br>\n<a href=\"mailto:v.peristeras@ihu.edu.gr\">v.peristeras@ihu.edu.gr<\/a><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/DimitriosTzetzis.jpg\" alt=\"Dr D.Tzetzis\"><\/td>\n<td><a href=\"\/ucips\/cv\/dimitrios-tzetzis\" target=\"_blank\" rel=\"noopener noreferrer\">Dr Dimitrios Tzetzis<\/a>&nbsp;Associate Professor\n<br>\n+30 2310 807548\n<br>\n<a href=\"mailto:d.tzetzis@ihu.edu.gr\">d.tzetzis@ihu.edu.gr<\/a><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/SpirosPapakostas.jpg\" alt=\"Dr D.Tzetzis\"><\/td>\n<td>Dr Spiros Papakostas Assistant Professor\n<br>\n<a href=\"mailto:spapakostas@ihu.edu.gr\">spapakostas@ihu.edu.gr<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\r\n<h3>Other Research and Teaching Personnel<\/h3>\r\n<p><table class=\"tech-faculty-table\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/berberidis.jpg\" alt=\"Dr Christos Berberidis\"><\/td>\n<td><a href=\"\/ucips\/cv\/christos-berberidis\" target=\"_blank\" rel=\"noopener noreferrer\">Dr Christos Berberidis<\/a> Research and Teaching Staff +30 2310 807534 <a href=\"mailto:c.berberidis@ihu.edu.gr\">c.berberidis@ihu.edu.gr<\/a><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/baltatzis.jpg\" alt=\"Dr Dimitrios Baltatzis\"><\/td>\n<td><a href=\"\/ucips\/cv\/dimitrios-baltatzis\" target=\"_blank\" rel=\"noopener noreferrer\">Dr Dimitrios Baltatzis<\/a> Research and Teaching Staff <a href=\"mailto:d.baltatzis@ihu.edu.gr\">d.baltatzis@ihu.edu.gr<\/a><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/martinopoulos.jpg\" alt=\"Dr Georgios Martinopoulos\"><\/td>\n<td><a href=\"\/ucips\/cv\/georgios-martinopoulos\" target=\"_blank\" rel=\"noopener noreferrer\">Dr Georgios Martinopoulos<\/a> Academic Associate +30 2310 807533 <a href=\"mailto:g.martinopoulos@ihu.edu.gr\">g.martinopoulos@ihu.edu.gr<\/a><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/noimage.png\" alt=\"Image not available\"><\/td>\n<td>Dr Leonidas Akritidis Academic Associate<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/noimage.png\" alt=\"Image not available\"><\/td>\n<td>Dr Dimitrios Karapiperis Academic Associate<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/noimage.png\" alt=\"Image not available\"><\/td>\n<td>Dr Paraskevas Koukaras Academic Associate<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/noimage.png\" alt=\"Image not available\"><\/td>\n<td>Dr Nikolaos Serketzis Academic Associate<\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/4\/ucips-custom-uploads\/faculty-sst\/noimage.png\" alt=\"Image not available\"><\/td>\n<td>Dr Katerina Tzafilkou Academic Associate<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/p>\r\n<h3>Visiting Faculty<\/h3>\r\n<ul>\r\n<li>Dr Ioannis Magnisalis<\/li>\r\n<li>Prof. Panagiotis Tzionas<\/li>\r\n<li>Prof. Konstantinos Asimakopoulos<\/li>\r\n<li><a href=\"https:\/\/www.ihu.gr\/ucips\/cv\/stavros-stavrinides\" target=\"_blank\" rel=\"noopener\">Prof. Stavros Stavrinides<\/a><\/li>\r\n<li>Dr. Despoina Elisabeth Filippidou<\/li>\r\n<li>Dr Paris Kokorotsikos<\/li>\r\n<\/ul>\r\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-7119125dc880488e820\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-7119125dc880488e820\" href=\"#tab-7119125dc880488e820\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-receipt fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Fees &amp; Financing<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-7119125dc880488e820\" id=\"tab-7119125dc880488e820\">\r\n<h2>Fees &amp; Financing<\/h2>\r\n<h3><u>Fees<\/u><\/h3>\r\n<p>The programme fees for the MSc in e-Business and Digital Marketing is 3700\u20ac. The amount is payable in two instalments for the full time mode or in four instalments for the part time mode at the beginning of each semester. The fees are also eligible for financing through LAEK 0,45% &#8211; OAED programme.<\/p>\r\n<h3><u>Deposits<\/u><\/h3>\r\n<p>If you have been accepted to a postgraduate programme, you will need to make a payment of the deposit of 500 Euros to secure your place. This amount will count towards the first instalment of your tuition fees. The deposit is non-refundable once you have commenced your studies at the IHU. Prior to that, a refund can be made but a 20% administrative fee will be retained. The deposit can be paid by bank transfer or bank draft. Credit card payments can be made through electronic banking (contact your Bank as handling fees may apply).<\/p>\r\n<h3><u>Scholarships<\/u><\/h3>\r\n<p>The School of Science &amp; Technology offers a number of scholarships for the programmes it offers, covering a significant proportion of the fees. These scholarships are competitive. Award criteria include the quality of the first degree, the undergraduate grades of the candidate, his\/her command of the English language and overall profile. Candidates for scholarships should include a separate letter with their application documents in which they request to be considered for a scholarship, stating the reasons why they think they qualify. <div><a href=\"\/ucips\/scholarships\" target=\"_blank\">For more information click here<\/a><\/div><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-29522fd29e8bc138dab\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-29522fd29e8bc138dab\" href=\"#tab-29522fd29e8bc138dab\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-file-alt fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Admissions<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-29522fd29e8bc138dab\" id=\"tab-29522fd29e8bc138dab\">\r\n<h2>Programme announcement &#8211; Admissions<\/h2>\r\n<p>Next MSc in e-Business and Digital Marketing class starts in October 2023. The application deadline for the MSc programme has been extended<strong>. Interested parties are invited to submit their application<\/strong> <strong>from July 1<sup>st<\/sup>, 2023 to September 30<sup>th<\/sup>, 2023<\/strong>\u00a0or until places are filled, by following instructions at the <a href=\"https:\/\/www.ihu.gr\/ucips\/sst\/applications\">application page<\/a>.<\/p>\r\n<ul type=\"disc\">\r\n<li><a href=\"https:\/\/www.ihu.gr\/ucips\/wp-content\/uploads\/sites\/4\/2023\/06\/2nd-Phase_\u03a0\u03c1\u03bf\u03ba\u03ae\u03c1\u03c5\u03be\u03b7-\u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2-\u03bc\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03ce\u03bd-\u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ce\u03bd_2023-2024-e-Business-En.pdf\" target=\"_blank\" rel=\"noopener\"><span lang=\"el\">Programme announcement- 2<sup>nd<\/sup> Phase of Admission of Graduate Students (English)<\/span><\/a><\/li>\r\n<li><a href=\"https:\/\/www.ihu.gr\/ucips\/wp-content\/uploads\/sites\/4\/2023\/06\/2\u03b7-\u03c6\u03ac\u03c3\u03b7_\u03a0\u03c1\u03bf\u03ba\u03ae\u03c1\u03c5\u03be\u03b7-\u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2-\u03bc\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03ce\u03bd-\u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ce\u03bd_2023-2024-e-Business-Gr.pdf\" target=\"_blank\" rel=\"noopener\"><span lang=\"el\">Programme announcement- 2<sup>nd<\/sup> Phase of Admission of Graduate Students (Greek)<\/span><\/a><\/li>\r\n<\/ul>\r\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-61d862f7add8147e8d0\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-61d862f7add8147e8d0\" href=\"#tab-61d862f7add8147e8d0\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-id-card fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Career<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-61d862f7add8147e8d0\" id=\"tab-61d862f7add8147e8d0\">\r\n<h2>Ideal Career path<\/h2>\r\n<p>In a rapidly evolving market, startups but also established ICT companies require experts with a deep understanding of both technological and business aspects of entrepreneurship. Graduates from the MSc in e-Business and Digital Marketing programme can play a pivotal role in the growth and internationalization of virtually any company or organization, helping to bridge the gap between technology and business, by utilizing their knowledge in the new business models, the emerging technologies and the management and exploitation of innovation. Therefore, a multitude of employment opportunities are envisaged for graduates of this programme. Indicatively they include:<\/p>\r\n<ul>\r\n<li>ICT companies<\/li>\r\n<li>New technology startups<\/li>\r\n<li>Multinational Corporations and Small and Medium Enterprises (SMEs)<\/li>\r\n<li>e-Commerce and Health software companies<\/li>\r\n<li>Mobile network providers and broadband Internet providers<\/li>\r\n<li>Sensor networks and telematics companies<\/li>\r\n<li>Venture capitals and hedge funds<\/li>\r\n<li>Consulting companies<\/li>\r\n<\/ul>\r\n<p>In addition to technical skills gained through study, our students benefit from the University&#8217;s excellent\u00a0<a href=\"http:\/\/ecs.ihu.edu.gr\/career-office\">Careers Office<\/a>, in order to attain essential soft skills (e.g. communication skills, interview preparation, CV writing etc.) to better prepare for the job market. <\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-3d4829717471f790832\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-3d4829717471f790832\" href=\"#tab-3d4829717471f790832\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-map-marker-alt fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Location<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-3d4829717471f790832\" id=\"tab-3d4829717471f790832\">\r\n<h2>Location<\/h2>\r\n<p>The MSc in e-Business and Digital Marketing takes place in the facilities of the School of Science &amp; Technology of the University Center of International Programmes of Studies of the International Hellenic University in Thermi-Thessaloniki. <div><iframe style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m14!1m8!1m3!1d9907.724917275877!2d23.006039603252493!3d40.543877344565935!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x14a8407a4acb802f%3A0x394de9bdc66d02c4!2sInternational%20Hellenic%20University!5e0!3m2!1sen!2sgr!4v1579764647291!5m2!1sen!2sgr\" width=\"100%\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><div><a href=\"\/ucips\/contact\" target=\"_blank\">For more information click here<\/a><\/div> <\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"vertical\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-7dc8938d1741eddb16b\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-7dc8938d1741eddb16b\" href=\"#tab-7dc8938d1741eddb16b\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-phone fas\" aria-hidden=\"true\" style=\"font-size:13px;\"><\/i>Contact<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-7dc8938d1741eddb16b\" id=\"tab-7dc8938d1741eddb16b\">\r\n<h2>Contact<\/h2>\r\n<p>Postal address: School of Science &amp; Technology Department of School of Science &amp; Technology University Center of International Programmes of Studies 14th km Thessaloniki \u2013 Nea Moudania 570 01 Thermi, Thessaloniki, Greece Tel: +30 2310 807 529 Email: : <a href=\"mailto:infotech@ihu.edu.gr\">infotech@ihu.edu.gr<\/a><\/p>\r\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":169,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1590","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/1590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/comments?post=1590"}],"version-history":[{"count":26,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/1590\/revisions"}],"predecessor-version":[{"id":11860,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/1590\/revisions\/11860"}],"up":[{"embeddable":true,"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/pages\/169"}],"wp:attachment":[{"href":"https:\/\/www.ihu.gr\/ucips\/wp-json\/wp\/v2\/media?parent=1590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}