MA in Art Law and Arts Management > Marketing for Cultural Organisations

Marketing for Cultural Organisations

Τeaching hours and credit allocation: 14 hours, 6 credits

Τhe aim of the course is the understanding of the principles and the concept of marketing for cultural organizations. Students completing this course will acquire the tools for a good command of the key elements of marketing across cultural organizations and strategies for attracting audiences. Through case studies and contemporary examples from the cultural industry, students will be expected to apply the theoretical concepts discussed onto real-life marketing examples.

On completing the module, students are expected to be able to:

• Understand the the principles and the concept of marketing for cultural organizations.
• Acquire the tools for a good command of the key elements of marketing across cultural organizations and strategies for attracting audiences
• Analyze case studies and contemporary examples from the cultural industry.
• Apply the theoretical concepts discussed onto real-life marketing examples.