Supply Chain Management

 

Teaching Hours and Credit Allocation:	16 hours, 4 credits
Course Assessment:	Coursework

 

Aims

To provide a sound, cross-disciplinary education in three key areas: e-commerce, marketing and supply chain management.

 

Learning Outcomes

By the end of this course you should be able to:

• Understand marketing and e-marketing concepts
• Understand supply chain concepts
• Understand the technology behind e-business
• Have confidence in working with a company’s senior and middle management in improving a supply chain

 

Content

• The front end involves customer interaction with a focus on marketing, e.g., 1-on-1 marketing.
• The back-end involves (a) IT systems that make e-business possible and (b) supply chain processes that ensure the delivery of the right product at the right time at the right place.