Social Media and Digital Marketing
Aims Marketing is one of the most fundamental elements in any business. The management of the marketing functions in successful companies involves a deep understanding of customer preferences, use of that knowledge in designing the right products or services for the target customers, and determining appropriate ways to communicate, capture, and deliver value. Firms routinely invest and deploy resources in the above marketing functions so as to achieve higher levels of customer satisfaction better than their competitors. With the rapid shift of advertising away from traditional media to online platforms, it is becoming increasingly important for marketers to be well-versed in digital marketing & analytics fundamentals. The aim of the course is to provide a detailed, applied perspective on the theory and practice of Traditional and Digital Marketing in the 21st century. These tasks will be examined and elaborated through case studies and workshops in the course.
Learning Outcomes By the end of this course you should be able to:
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