Entrepreneurship and Innovation

 

Teaching Hours and Credit Allocation:	16 hours, 4 credits
Course Assessment:	Coursework

 

Aims

This integrative course concentrates on the unique challenges involved in the management of entrepreneurial ventures, whether in start-ups, small, early-stage entrepreneurial firms, or within larger well-established companies. Focusing on this entrepreneurial domain, this course complements other core courses that address the administrative and analytical domains of managerial behaviour. It provides a solid foundation in the fundamentals of entrepreneurship for those planning to take entrepreneurship electives and who hope to run an entrepreneurial venture at some point in their careers. Students, working in teams, will assess the attractiveness of a real entrepreneurial opportunity and prepare a feasibility study that presents their conclusions.

 

Learning Outcomes

On completing the course students will be able to:

• Recognise and evaluate business opportunities
• Build a team around the opportunity
• Assess and gain control of the required resources
• Write a business plan
• Market new products in entrepreneurial settings
• Grow the business and exit from it

 

Content

• Introduction to entrepreneurship
• Evaluating opportunities
• The team
• The financial resources
• Business planning
• Marketing of new-technology products
• Growth and exit