Social Media and Digital Technologies in Tourism

Aims

The aim of the course is to explore how students can use Information Communication Technology (ICT) in a strategic context by analyzing the new technological trends and by providing a solid basis for studying the impact of the ICT revolution on the tourism industry. E-Tourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how Social media and Digital technologies are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The course demonstrates that eTourism increasingly determines the competitiveness of the organization, and therefore, it is critical for the competitiveness of the industry.